Alfiya Shaikh

Product Designer

Location: Big Apple

alfiya.creates@gmail.com

technical tools

skills

Heuristic Evaluation, User Research, C&C Analysis, Contextual Inquiry, User Scenarios, Personas, Journey Mapping, Problem-solving, Card Sorting Product design

UX Research

User-centered Design, Web and Mobile Design, Illustration and sketching, Icon/Logo Design, Print Layout, Prototypes, Design Principles

UX Design

soft Skills 

Organization, Communication, Leadership, Creativity, Problem-solving, Empathy, Adaptability,Collaboration
  • I am a UX Designer striving to make the world more navigable and accessible for all. 
  • My previous career, as a fashion designer, taught me that design is a continuous iterative process making the product most accessible and easy for the user to experience.
  • About 10 years of working with the Adobe Suite creating various design assets has tuned me to work with Figma seamlessly. 
  • I leverage my natural talent for crafting tangible, functional & beautiful designs along with my innate empathy to make the interfaces of diverse digital platforms as intuitive as breathing for users.

Professional Summary

Professional experience

UXUI Designer

Brass Antics Case Study | UX Researcher & Designer | Desktop Website Design	Nov - Dec 2023 
  • Collaborated on a Vintage eComm website redesign, delivering a 20-screen prototype in Figma with developer redlines. Led Interaction Design, rooted in user research, usability testing, and a style guide. Crafted design presentations and documentation including video walkthrough with annotations for stakeholders.
StreetSmARTS Case Study | UX Researcher & Designer | Mobile app design	        Oct - Nov 2023
  • End-to-end design for a Mobile iOS app connecting muralists with property owners. Delivered a 20-screen Figma prototype rooted in research and usability testing. Crafted design presentations and documentation for stakeholders.
Hightide DTLA Case Study | UX Researcher & Designer | Desktop Website Redesign  Sept - Oct 2023
  • Independently redesigned eComm website focusing on Information Architecture, delivering an 18-screen prototype in Figma. Rooted in User research- testing, C&C Analysis, Card sorting & crafted presentations. Implemented clear call-to-action elements strategically, leading to an increase in the conversion rate by 50% and facilitating user interactions.

Apparel Designer

Kidswear Designer  New York, NY  - Oct 2020 - Current
Womenswear Designer New York, NY - Aug 2016 - Aug 2020
  • Qualitative Research on trends, fabrics, and techniques online & in stores of about 10 competitors per season.
  • Illustrated a minimum of 40 detailed design sketches and construction specifics in Illustrator per season. 
  • Crafted initial tech packs a minimum of 40 per season for sampling, iterated and finalized production-ready versions with approved bills of materials.
  • Approved color, fabric quality, trims, artwork, fit samples, and pre-prod samples 80 - 100 approvals per season.	
  • Designed about 20 styles per season contributing to collections that are in production and retail stores.
  • Collaborating across Technical Design, Merchandising, in-office & international sourcing teams in a fast-paced environment daily through Microsoft Teams, emails & shared Excel sheets for syncing goals/deadlines.
  • General Assembly | UX Design Immersive | Remote					Sept 2023 - Dec 2023
The full-time immersive UX/UI design program comprises 480+ hours of study, practice, professional training, and mentorship. Executed end-to-end UX/UI design processes for six projects from the user research phase through UI design, prototyping, usability testing, iteration, and stakeholder presentation; worked fully remotely with teams using Agile methodologies and iterative development.
  • Bachelor in Fashion Design - Specialization in Knitwear  | National Institute of Fashion Technology, Mumbai, India
  • Associate Degree Product Development  | Fashion Institute of Design & Merchandising,  Los Angeles, CA
  • Certificate Fashion Media | PRATT Brooklyn, NY

education